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AI Is Transforming Insights: Where Are We Today and Are We Going?
The Prompt

Partner Content

AI Is Transforming Insights: Where Are We Today and Are We Going?

The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.

Florian Hendrickx

Florian Hendrickx

CGO at Conveo

Beyond Focus Groups: Where the Real UX Insights Live
User Experience (UX) Research

Beyond Focus Groups: Where the Real UX Insights Live

Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
Consumer Behavior

High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption

From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.

Lida Hujić

Lida Hujić

Founder at TFTK Insight Innovation Culture

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Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Executive Insights

Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson

Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...

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The Greenbook Podcast

Explore all podcast episode

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Future of Insights in Latin America with Visa’s Paula Guarín
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook